The Retail Optimization Network
  • Increase your bottom line
    By thousands of dollars

  • We Have Over 40 Years
    Of Retail Experience


Welcome to ROG Consulting!

We have the experience you need!

The Retail Optimization Group knows from first hand experience that doing things the way you have always done them doesn’t work with today’s problems. We offer small business owners c-store consultants who have a real world experience in the areas that you need help.

Today’s small business / retail industry is in rapid transition. To stay or become successful the dynamics of this competitive environment means always looking to upgrading in all areas of the business. C-Stores must look to offer an increasing array of services, take advantage of technology, and determine what will attract more customers and greater dollar purchases per visit.

Free Consultation!

Answer a few questions to help us better understand your business and needs and one of our consultants will contact you to schedule a one on one conversation.

Get Started Today

Our Team


Mark Lotstein

With 15 years of Convenience and Petroleum store experience and nearly 25 years of real world retail experience, Mark’s specialist areas include scanning at POS, back office software solutions, and human resources management.

Bruce Butler

Making best use of new technologies has been a hallmark of Bruce's career. He has achieved remarkably high levels of software utilization to more effectively manage inventories and increase profits.

Bert Barber

POS Consultant
Bert Barber has over 20 years of experience in the petroleum business, including POS Manufacture, Convenience Store Operations and Petroleum Equipment Service and Sales.