The Retail Optimization Network
  • Increase your bottom line
    By thousands of dollars

  • We Have Over 40 Years
    Of Retail Experience


Welcome to ROG Consulting!

We have the experience you need!

The Retail Optimization Group knows from first hand experience that doing things the way you have always done them doesn’t work with today’s problems. We offer small business owners c-store consultants who have a real world experience in the areas that you need help.

Today’s small business / retail industry is in rapid transition. To stay or become successful the dynamics of this competitive environment means always looking to upgrading in all areas of the business. C-Stores must look to offer an increasing array of services, take advantage of technology, and determine what will attract more customers and greater dollar purchases per visit.

Free Consultation!

Answer a few questions to help us better understand your business and needs and one of our consultants will contact you to schedule a one on one conversation.

Get Started Today

Our Team


Mark Lotstein

With 15 years of Convenience and Petroleum store experience and nearly 25 years of real world retail experience, Mark’s specialist areas include scanning at POS, back office software solutions, and human resources management.

Bruce Butler

Making best use of new technologies has been a hallmark of Bruce's career. He has achieved remarkably high levels of software utilization to more effectively manage inventories and increase profits.

Bert Barber

POS Consultant
Bert Barber has over 20 years of experience in the petroleum business, including POS Manufacture, Convenience Store Operations and Petroleum Equipment Service and Sales.

Howard Algeo

Howard recently served as Director of Business Development for Paster Training, America’s largest independent food safety training firm.

Client Feedback


We would have never survived our back-office software conversion without the help of Retail Optimization Group. We were mired down with a 15 year-old accounting and payroll system and we thought our only option was to purchase expensive upgrades from a company we were already unhappy with. Mark Lotstein and his team educated us without prejudice. From accounting, to payroll, to inventory control– we now have a fully modernized back-office system that gives us a level of control over our business that we never thought was possible. Simply put: we’re a different company than we were a year ago.

Lee HollandOwnerSouthern Oil Company

Easy Scan has helped me in a few ways:

1. Absolutely quicker transaction time so that customes are in and out in less time
2. Lower employee costs – I do not have to have a second cashier on during peak traffic time
3. Better pricing control and profitability

Larry AnckerOwnerWest Rocks Shell